This self initiated project came from my love of fashion and visual merchandising. I set out to brand a in-store launch party to celebrate the collaboration of Oi Polloi and mens mental health charity The Mens Room. The event is called The man cave, a safe space, in store for the release. The event would be a relaxed environment and encourage people to come together and get to know each other.


The brand identity for the collaboration focuses on Personal barriers, and how you can overcome them. It has a strong personality to try and encourage men to open up and talk about their feelings and personal battles.